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Men Acting Like Girls for Beer

Heineken Walk-In Fridge Incites Girlie Giddiness

— January 4, 2009 — Lifestyle
This hilarious new commercial for Heineken beer shows that it’s not so difficult to get men acting as giddy as little teenage girls. Simply get them a Heineken Walk-In Fridge.

The Dutch commercial shows how the men outdo the women in a housewarming party. While the girls were excited to see the walk-in closet, the guys gave them their money’s worth when they were shown the Heineken Walk in Fridge.

It’s been a while since we had fun Heineken commercials. Welcome back! Make sure to check out their previous ads below.
Trend Themes
1. Gender Role Play - Disruptive innovation opportunity: Develop marketing campaigns that challenge traditional gender roles to appeal to a wider audience.
2. Experiential Advertising - Disruptive innovation opportunity: Create interactive and immersive brand experiences that generate excitement and viral online sharing.
3. Humor in Advertising - Disruptive innovation opportunity: Incorporate humor into advertisements to make them memorable and shareable, increasing brand awareness and customer engagement.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce innovative packaging or serving concepts that create a unique and entertaining experience for consumers.
2. Advertising and Marketing - Disruptive innovation opportunity: Leverage unconventional strategies and creative concepts in advertising campaigns to capture consumer attention in a saturated market.
3. Entertainment and Media - Disruptive innovation opportunity: Explore partnerships between brands and entertainment platforms to create engaging content that resonates with target audiences.
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