The concept of creating portraits of people using products of a company, such as Apple and Ikea's devices, is catching on in the advertising world.
These Bose Sound System ads jump on that bandwagon by creating portraits of Madonna, Jim Morrison, Elvis Presley, and famous Hindi actor Kishore Kumar using Bose products.
The ads were created by art director Nirmalya Chakraborty and copywriter Sanjeev Anand, which leads me to think that they are student work since no ad agency is involved.
What's Driving This Trend
- Product-driven Portraits
- Creating portraits of people using products to promote brand recognition and appeal.
- Branded Artwork
- Using art to showcase products and create unique advertising campaigns.
- Student-designed Ads
- The rise of student-generated advertisements showcasing creativity and innovation.
Who This Affects Most
- Advertising
- Incorporating product-driven portraits into advertising campaigns to engage consumers and increase brand awareness.
- Technology
- Using art and creativity to promote technology products and brands.
- Education
- Exploring student-generated ads as a disruptive innovation opportunity to bring fresh perspectives and ideas to the advertising industry.
