While everyone is looking for Black Friday ads to prepare for the Black Friday 2008 shopping madness that is about to come, The Gap keeps things in the family with Jennifer Hudson and a family-themed set of ads in their Holiday 2008 Gap ad campaign.
The ad campaign features model Lily Donaldson with her brother Jesse, actress Milla Jovovich with her daughter Ever, Angela Lindvall with her two sons, sisters Missy and Frankie Rayder, Erin Wasson, and sisters Nina and Chiara Clemente.
Although the Jennifer Hudson ad was shot back in July, The Gap made sure to double check with her after the recent tragedy in her private life.
“The minute we heard about the tragedy, we actually contacted her management team to ask if she wanted to participate or if she wanted us to pull her out of it,” explained Olivia Doyne, director of engagement marketing and public relations for Gap. “They checked in with her and said that she still wanted to participate. It was definitely our first thought.”
What Makes This Trend Stand Out
- Family-themed Ads
- Opportunity for brands to connect with consumers on an emotional level by featuring families in their advertisements.
- Celebrity-driven Campaigns
- Disruptive innovation opportunity in using well-known celebrities to endorse products and create brand awareness.
- Seasonal Advertising
- Potential for businesses to capitalize on holiday seasons by creating themed ad campaigns that resonate with consumers.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can leverage family-themed ads to promote their products and establish a sense of inclusivity and togetherness.
- Marketing and PR
- Opportunity for marketing and PR agencies to develop innovative strategies for creating impactful and emotionally engaging advertisements.
- Entertainment
- Celebrities and entertainment industry professionals could collaborate with brands to create unique and memorable ad campaigns.
