Next on Oprah: “Celebrities Who Caused the Economic Recovery.” The Billion Dollar Woman wants you to open up your purse and max out your credit cards at Oprah Online.
The brick and mortar store has been operating across from her Chicago studio for a while, but the Oprah goodies were only available for in-person shopping. The move to the web will make the line accessible to Oprah Winfrey fans around the world.
“O Baby” “O Inspired” “O Picks” are some of the specialty departments. The “O Honey” “O Yes” and “OMG” departments are coming (not).
What's Driving This Trend
- Celebrity Fashion Lines
- Celebrities are creating their own fashion brands and lines, which present an opportunity for other similarly innovative retailers to offer limited-edition products.
- Online Store Expansion
- Brick and mortar stores are expanding their businesses by moving to the web to reach a wider audience.
- Specialized Product Offerings
- Retailers are capitalizing on consumer preferences by offering specialized product departments featuring specific themes in order to drive sales.
Who This Affects Most
- Fashion Industry
- Fashion brands can take advantage of the growing trend of celebrities launching their own clothing and accessory lines.
- Retail Industry
- Retailers who traditionally operate brick and mortar stores can benefit from going online and reaching a wider global audience.
- E-commerce Industry
- Online stores that offer specialized product collections can create a unique shopping experience for consumers and drive sales.
