This Tumbling Clothes Photography Series is Surprisingly Mesmerizing
Farida Helmy — July 20, 2014 — Art & Design
References: yvettemeltzer & beautifuldecay
Finding beauty in the mundane, this surprisingly stunning tumbling clothes photography series proves that perspective is everything. The laundromat is probably the last place on earth you would think had anything beautiful to showcase. But photographer Yvette Meltzer was able to see the fine art potential in the simple task of cleaning your clothes.
Inspired by her fascination of laundromats in Chicago, Meltzer started documenting all her visits to various laundromats until she was able to finish her extensive tumbling clothes photography series. In the 'Revolution' series, we see mesmerizing compositions of color and texture and something as mundane as clothes being washed transformed into abstract art.
“People seem to have such a need for definition and tend to be uncomfortable with the ambiguous,” says Meltzer.
Inspired by her fascination of laundromats in Chicago, Meltzer started documenting all her visits to various laundromats until she was able to finish her extensive tumbling clothes photography series. In the 'Revolution' series, we see mesmerizing compositions of color and texture and something as mundane as clothes being washed transformed into abstract art.
“People seem to have such a need for definition and tend to be uncomfortable with the ambiguous,” says Meltzer.
Trend Themes
1. Abstract Art - Disruptive innovation opportunity: Explore new ways of capturing and presenting ordinary objects to create abstract art pieces.
2. Perspective Shift - Disruptive innovation opportunity: Encourage individuals to see beauty in everyday tasks and mundane places through a change in perspective.
3. Transforming Mundane - Disruptive innovation opportunity: Find creative ways to transform common and repetitive activities into captivating and visually stunning experiences.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop techniques and tools to capture and showcase everyday objects in extraordinary ways, pushing the boundaries of traditional photography.
2. Art - Disruptive innovation opportunity: Challenge the conventions of art by redefining what is considered beautiful and artistic, embracing unconventional subjects and perspectives.
3. Home Improvement - Disruptive innovation opportunity: Integrate visually appealing and artistic elements into the design and functionality of home appliances, reimagining everyday chores and enhancing the overall living experience.
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