Amy Joycey’s Jovial Branding Identities are Simple and Sunny
Farida Helmy — May 26, 2014 — Art & Design
References: amyjoycey & thedsgnblog
Not enough design series or branding identities are created with our little tots in mind, however graphic designer Amy Joycey goes where many steer away from and creates jovial branding identities and illustrations.
The Montreal-based designer has a knack for graphic design, print design, illustration and web design—all in which she uses for clients or personal work when it comes to creating these sunny jovial branding identities.
Clients, kids and parents alike love her work and presentation; it’s not hard to see why with her funky polka dot backdrops and use of bright and fun colors. There’s just an overall feeling of lightness and happiness in her work and any branding identity she creates is always spot on to the brand—and to warm fuzzy feelings we feel inside.
The Montreal-based designer has a knack for graphic design, print design, illustration and web design—all in which she uses for clients or personal work when it comes to creating these sunny jovial branding identities.
Clients, kids and parents alike love her work and presentation; it’s not hard to see why with her funky polka dot backdrops and use of bright and fun colors. There’s just an overall feeling of lightness and happiness in her work and any branding identity she creates is always spot on to the brand—and to warm fuzzy feelings we feel inside.
Trend Themes
1. Kid-friendly Branding - Designing branding identities that cater to younger audiences by incorporating playful designs and bright colors can disrupt traditional branding approaches.
2. Jovial Illustrations - Creating branding illustrations that convey happiness and positivity can disrupt the trend of using minimalist branding designs.
3. Polka Dot Graphics - Incorporating polka dot backdrops in branding designs can disrupt traditional design patterns and add a touch of fun and playfulness.
Industry Implications
1. Graphic Design - Incorporating jovial illustrations, playful designs, and bright colors in graphic design can help designers create more engaging branding experiences for clients.
2. Childcare - Kid-friendly branding can improve the overall experience for children and parents in childcare industries.
3. Fashion - Incorporating polka dot graphics in fashion branding can create a fun, playful, and unique brand identity.
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