Far North Spirits New Brand Identity is Genuine and Classy
Farida Helmy — April 2, 2014 — Lifestyle
References: cargocollective & designworklife
Capitalizing on their heritage, Far North Spirits new brand identity is perfect for this fourth generation farming company who still respects the the craft of distilling.
Wanting a complete brand and product development makeover, Far North Spirits entrusted their new brand identity, product identity and packaging to creative and brand designer Jenny Stevens.
Going for a classy, understated, authentic and crafty look for the distillery who specializes in creating premium spirits with a field-to-glass ethic in Hallock, Minnesota, Stevens made sure to keep the founders Scandinavian roots deeply rooted in the identity.
"Our spirits embody the best of every skill and bit of knowledge we've acquired over the years. Not only do we distill from start to finish, we hand select the seed varieties, plant and harvest all non-GMO grains, and carefully source the botanicals and spices," says one of Far North Spirits owners.
Wanting a complete brand and product development makeover, Far North Spirits entrusted their new brand identity, product identity and packaging to creative and brand designer Jenny Stevens.
Going for a classy, understated, authentic and crafty look for the distillery who specializes in creating premium spirits with a field-to-glass ethic in Hallock, Minnesota, Stevens made sure to keep the founders Scandinavian roots deeply rooted in the identity.
"Our spirits embody the best of every skill and bit of knowledge we've acquired over the years. Not only do we distill from start to finish, we hand select the seed varieties, plant and harvest all non-GMO grains, and carefully source the botanicals and spices," says one of Far North Spirits owners.
Trend Themes
1. Authentic Crafty Spirits Branding - Far North Spirits showcases the trend of authentic and crafty branding in the spirits industry.
2. Field-to-glass Ethic - The trend of a field-to-glass ethic is disrupting the traditional distilling process in the spirits industry.
3. Scandinavian Roots in Branding - Brands embracing their Scandinavian roots, like Far North Spirits, are gaining popularity in the beverage industry.
Industry Implications
1. Spirits Distilleries - The spirits distillery industry can benefit from incorporating authentic and crafty branding techniques seen in Far North Spirits.
2. Agriculture - The agricultural industry has an opportunity to capitalize on the trend of field-to-glass ethics by providing non-GMO grains and botanicals for distilleries.
3. Graphic Design and Branding - Graphic designers and branding professionals can find opportunities to work with brands that want to emphasize their heritage and cultural roots, such as Scandinavian-inspired branding.
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