The Alcoholic Anonymous Brazil Campaign Makes People's Skin Crawl
Meghan Young — January 31, 2014 — Lifestyle
References: adeevee
The Alcoholic Anonymous Brazil ad campaign focuses on shudder-inducing images that would inspire many people to put down their glass of wine or liquor immediately. Or perhaps people will down them for some liquid courage. Considering the message being promoted, the mostly likely action is the former.
Conceived and executed by Dois, an ad agency based in Brasília, Brasil, the Alcoholic Anonymous Brazil ad campaign reads, "That's how your body sees it." According to the print ads, "your body" sees alcoholic beverages as poisonous arthropods such as scorpions and spiders. Creative and art directed by Gustavo Dois with copy writing by Fábio Ludwig, the dark and disturbing images were shot by photographer Studio Nuts. Overall, it will get people to think twice about their drink of choice.
Conceived and executed by Dois, an ad agency based in Brasília, Brasil, the Alcoholic Anonymous Brazil ad campaign reads, "That's how your body sees it." According to the print ads, "your body" sees alcoholic beverages as poisonous arthropods such as scorpions and spiders. Creative and art directed by Gustavo Dois with copy writing by Fábio Ludwig, the dark and disturbing images were shot by photographer Studio Nuts. Overall, it will get people to think twice about their drink of choice.
Trend Themes
1. Shudder-inducing Ad Campaigns - Opportunity for businesses to create ad campaigns that evoke strong emotional reactions and prompt behavior change.
2. Visual Metaphors in Advertising - Innovation opportunity for using metaphorical imagery to convey complex messages and influence consumer perception.
3. Provocative Health Messaging - Potential for businesses to develop campaigns that use shocking or disturbing visuals to raise awareness about health-related issues.
Industry Implications
1. Advertising - Opportunity for ad agencies to create impactful campaigns that resonate with audiences and drive behavior change.
2. Alcohol and Beverage - Potential for companies in the alcohol industry to address concerns around excessive consumption and promote responsible drinking.
3. Healthcare and Public Health - Opportunity for organizations in the healthcare sector to develop provocative messaging to educate the public about health risks and behaviors.
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