What is the trend of animalistic imagery in advertising?

Brands can use animalistic imagery to evoke emotions and connect with consumers.

What is the trend of visual storytelling in print ads?

Print ads can use still images to tell a powerful story and leave a lasting impression on consumers.

What is the trend of multimedia advertising campaigns?

Combining print ads and videos can enhance the impact of an advertising campaign and reach a wider audience.

What are the implications for the fashion and clothing industry?

Fashion brands can use animalistic imagery to evoke a sense of wildness, freedom, and adventure associated with their clothing.

What are the implications for the advertising and marketing industry?

Advertising agencies can experiment with different media formats to create a more immersive and engaging brand experience for consumers.

What are the implications for the entertainment and media industry?

Media companies can use animalistic imagery to promote their content, such as movies or TV shows, and capture audience attention.

Youth as Wild Animals: Wrangler "We Are Animals" Ads

Youth as Wild Animals

Wrangler "We Are Animals" Ads

Elsa Blaine — August 7, 2008 — Marketing

References: adsoftheworld

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The new Wrangler Jeans ad campaign â€œWe Are Animalsâ€ is proof that still camera shots in print ads can be more powerful and leave a vastly different impression than video does. The campaign depicts young adults creeping about at night in the 'wild,' channeling various animals.

I saw the print ads first, and I have to say I found some of them disturbing and I couldn't see the 'animal' connection much. However when I saw the video, things became less distressing. The movement in the video makes the people look more like creatures of the night and I find it much less morbid.

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid

Trend Themes

Animalistic Imagery in Advertising — Brands can use animalistic imagery to evoke emotions and connect with consumers.
Visual Storytelling in Print Ads — Print ads can use still images to tell a powerful story and leave a lasting impression on consumers.
Multimedia Advertising Campaigns — Combining print ads and videos can enhance the impact of an advertising campaign and reach a wider audience.

Industry Implications

Fashion and Clothing — Fashion brands can use animalistic imagery to evoke a sense of wildness, freedom, and adventure associated with their clothing.
Advertising and Marketing — Advertising agencies can experiment with different media formats to create a more immersive and engaging brand experience for consumers.
Entertainment and Media — Media companies can use animalistic imagery to promote their content, such as movies or TV shows, and capture audience attention.

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