The BBC Sport department has debuted a cool animated video campaign to promote its coverage of the 2008 Beijing Olympics, which start on 08.08.08. Artists Jamie Hewlett and Damon Albarn from the band Gorillaz produced the super cool animation and music.
The manga-style spot is based on the traditional Chinese folklore 'Journey to the West'. It follows Monkey on his journey to the Beijing National Stadium Bird's Nest, where he puts the Olympic flame on. On his journey, Monkey meets numerous foes and enemies, but with the help of a cute pig and other friends, he defeats them and arrives safely with his entourage.
Key Themes Behind This Trend
- Animated Advertising
- The use of animated advertising videos is becoming more prevalent in promoting sports events and can be an innovative way to engage viewers.
- Promoting International Events
- The Olympics provide an opportunity to promote international events through creative campaigns and animations.
- Collaboration Between Art and Sports
- There is potential for more collaborations between artists and sports organizations to produce unique and engaging promotional materials.
Where This Applies
- Sports Broadcasting
- Sports broadcasters can utilize animated advertising videos to promote their coverage of major events and draw in more viewers.
- Art and Design
- The art and design industry can offer their services to sports organizations looking to create unique promotional materials for international events.
- Sports Event Planning
- Sports event planners can work with artists to create creative promotional campaigns for their events and differentiate themselves from competitors.
