McDonalds and MySpace teamed up to find a new version of the classic Big Mac jingle. You get it: they wanted some street cred.
Turns out one of the five finalists is a guy called “The Locksmith†who went to prison for 12 years for robbing a Mickey D's. Of course that qualification got him a job with a state representative and he just loves his Big Mac. If this is a popular vote: this dude is a shoe in.
BTW: he robbed the McDonald's when he was 14.
What Makes This Trend Stand Out
- User-generated Marketing
- McDonald's and MySpace's partnership in developing a user-generated Big Mac jingle demonstrates opportunities for companies to tap into the creativity and authentic voices of their customers through marketing campaigns.
- Controversial Brand Advocates
- The Locksmith's involvement as a finalist in the Big Mac jingle contest highlights the potential for brands to partner with individuals who have controversial backgrounds or lesser-known talents to build brand advocacy and a compelling brand narrative.
- Nostalgic Marketing
- The enduring popularity of the Big Mac jingle contest is an indicator of the opportunities for brands to tap into nostalgia for iconic brand assets and campaigns to drive engagement with younger demographics.
Sectors Adopting This
- Fast Food
- The Big Mac jingle contest partnership between McDonald's and MySpace showcases the opportunities for fast food brands to develop innovative marketing campaigns that engage younger demographics and tap into the cultural zeitgeist.
- Music
- The Big Mac jingle contest highlights the symbiotic relationship between music and branding, and the potential for music artists to become powerful brand advocates and storytellers.
- Technology
- McDonald's partnership with MySpace speaks to the ways in which technology platforms can democratize access to opportunities for creative expression and branding, positioning tech companies as enablers of disruptive innovation within the marketing industry.
