Brazilian beauty Gisele Bündchen stars along Sylvester Stallonein in a new Volkswagen commercial. The action packed commercial reportedly cost a cool $5 million!
The commercial promotes the Volkswagen Gol G5. It was directed by Brazilian Andrucha Waddington.
According to the Brazilian media, Gisele was paid $2.5 Million, while ol' Stallone was paid $800,000.
By looking at the gallery below, I can understand why she was paid much more:
The Guinness ad below is another example of what's possible with an ad agency that has a multi-million dollar budget.
Key Themes Behind This Trend
- High Cost Commercials
- Advertisers who are willing to spend millions on commercials can create visually stunning and memorable ads that leave a lasting impression on the audience.
- Celebrity Endorsements
- Hiring famous personalities to front your advertising campaign boosts brand awareness and gives your product a perceived higher value, which could translate to increased sales.
- Global Investment
- The willingness of companies to invest millions in advertising campaigns highlights the importance of marketing to increase brand recognition and business growth.
Where This Applies
- Advertising
- The advertising industry can benefit from showcasing high-end celebrity endorsements and investing in visually dynamic commercials that can capture and attract potential consumers.
- Automotive
- The automobile industry can explore high-budget advertising campaigns to showcase their vehicles' features in a visually appealing and engaging manner that can leave a lasting impression on potential consumers.
- Entertainment
- The entertainment industry can learn from high-end ad agencies by investing in visually dynamic promotions and celebrity endorsements, which, when combined, can create more buzz around upcoming events and releases.
