The 'Your Moments' app by Schweppes was created to collect daily happenings to reiterate that “every moment is unique and can happen everywhere.”
The app allows people to record "moments," no matter how small and upload them to the 'Your Moments' website. The site is an archive of small moments from all across Europe, organized by country of origin.
The site hosts small snippets of videos like babies doing cute things, the view on the drive to work and women putting on lipgloss. Although some of the "moments" may seem incredibly mundane, it is fascinating to see the moments people want to share. Schweppes will choose the best "moments" that transform the ordinary into the extraordinary, for use in an upcoming advertising campaigns across Europe.
Image Credit: <a target="_blank" rel="nofollow" href="https://itunes.apple.com/app/your-moments/id589799082?mt=8">iTunes</a>
What's Driving This Trend
- Moment-sharing Apps
- Disruptive Innovation Opportunity: Explore how to leverage moment-sharing apps to create unique and engaging advertising campaigns.
- Micro-content Aggregation
- Disruptive Innovation Opportunity: Develop platforms that aggregate and curate micro-content to showcase the beauty in everyday moments.
- User-generated Advertising
- Disruptive Innovation Opportunity: Embrace user-generated content to create authentic and relatable advertising campaigns.
Who This Affects Most
- Digital Advertising
- Disruptive Innovation Opportunity: Utilize moment-sharing apps to revolutionize digital advertising and deliver personalized and relevant campaigns to consumers.
- Social Media
- Disruptive Innovation Opportunity: Integrate moment-sharing apps into social media platforms to enhance user experiences and increase engagement.
- Content Creation and Curation
- Disruptive Innovation Opportunity: Develop innovative tools and platforms for aggregating and curating micro-content to meet the growing demand for personalized content.
