The new Sony Xperia Z commercial reminds audiences of all the Sony innovations they've enjoyed over the years.
This smooth sounding and visually vibrant ad is promoting Sony's newest phone, but in the process it references Sony products of the past like the Sony Walkman Sport and the original Sony Playstation console. This ad is as much about showing off the new Sony Xperia Z as it is about reminding consumers that innovation and technological leadership is nothing new to the Sony brand.
The commercial is made up of several sequences that seem to be from different times over the last 25 years. A pair of women are seen rollerblading down the boardwalk wearing Sony Walkman Sports and a group of college boys are seen playing the original Playstation in their dorm room.
What's Driving This Trend
- Nostalgia Advertising
- Companies can evoke emotions and memories by using products and ads from the past to connect with consumers in the present.
- Brand Heritage
- Highlighting a company's history and previous innovations can increase brand loyalty and consumer trust.
- Time-travel Advertising
- Using different eras and time periods in advertising can create a unique and attention-grabbing marketing campaign.
Who This Affects Most
- Technology
- Tech companies such as Sony can utilize their rich history of innovation to appeal to consumers.
- Advertising
- Ad agencies can create effective campaigns by tapping into consumers' emotions and memories with nostalgic elements and a company's brand heritage.
- Entertainment
- Using different eras and time periods can be a creative and effective technique for movie trailers and TV show promotions.
