The new Old Spice Irresistible commercial features a classic tale of a woman attracted by danger.
The commercial starts with a beautiful woman watching a man walk down a grand set of stairs into a posh cocktail party. Instead of wearing a fur coat, the man is actually wearing two live wolves on his back. This kind of prop is par for the course when it comes to Old Spice commercials. The man's wolves snarl at the woman, but she is somehow more attracted by the danger.
Such a seductive commercial is fitting for Old Spice, since its products are all meant to keep men clean and smelling fresh. Attraction is one of the main reasons for wearing deodorant and using body spray, hence this overly sexualized commercial.
What's Driving This Trend
- Seductive Advertising
- Exploring the use of seductive and provocative imagery to capture consumer attention and create brand appeal.
- Unconventional Props
- Utilizing unconventional and unexpected props in advertisements to generate intrigue and stand out in a crowded market.
- Emphasizing Attraction
- Highlighting the importance of attraction and its connection to personal care products as a focal point in advertising campaigns.
Who This Affects Most
- Personal Care Products
- Disruptive innovation opportunities could include the creation of unique and alluring scents in deodorants and body sprays.
- Advertising and Marketing
- Opportunities for disruptive innovation lie in the development of bold and attention-grabbing ad campaigns that challenge traditional norms.
- Fashion and Beauty
- Incorporating unconventional fashion elements and exploring the connection between attraction and personal style can pave the way for disruptive innovation.
