These social good marketplaces appropriate a consumer environment in order to create a market, whether it's a in real life (IRL as they say online) or in a virtual setting, in order to further their social and environmental goals. Clearly So is a website that is perhaps the most known and established of these innovations. It is and organization that was founded in 2008 by CEO Rodney Schwartz in order to connect social entrepreneurs, businesses and investors as a way to raise awareness of the growing field while at the same time providing practical knowledge to make things happen.
Some of these social good marketplaces act as online stores bringing together ethical retailers and consumers through a web portal.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 83%
Freshness 8%
