They say dogs are man's best friend, but in this Volkswagen dog commercial the pup seem more focused on the man's car than the man himself.
This Volkswagen dog commercial is interesting because it actually shows very little of the car until the very end. What makes this different is that a lot of car commercials show nothing but the car. Whether it's shots of the interior or action sequences to show off its performance and handling, the car is usually the focus. However, this commercial builds an experience for the viewer.
The dog sounds like he's growling as his owner takes him on a walk. His growls rev louder the faster he runs. You soon realize the dog is imitating the sound of the Volkswagen.
What's Driving This Trend
- Motor-mimicking Dog Commercials
- Disruptive Innovation Opportunity: Create commercials that focus on creating experiences and building emotional connections instead of solely showcasing the product.
- Emotional Advertising
- Disruptive Innovation Opportunity: Explore advertising strategies that evoke strong emotions to create memorable and impactful campaigns.
- Non-traditional Product Showcase
- Disruptive Innovation Opportunity: Find unique ways to showcase a product, such as subtly integrating it into a narrative or using unexpected elements to captivate the audience.
Who This Affects Most
- Automotive
- Disruptive Innovation Opportunity: Incorporate creative storytelling and emotional connections into car commercials to engage viewers in a new way.
- Advertising and Marketing
- Disruptive Innovation Opportunity: Experiment with non-conventional approaches to advertising, focusing on creating experiences and emotional connections to leave a lasting impact.
- Consumer Goods
- Disruptive Innovation Opportunity: Adopt unique and unexpected advertising strategies to stand out in a crowded marketplace and create lasting impressions on consumers.
