This McDonald's app for iPhones allows you to track where the ingredients in your fast food came from and how long they took to get to you.
This McDonald's app is part of the fast food franchise's ongoing effort to make customers feel comfortable and informed about the McDonald's food they are eating. McDonald's also recently launched YourQuestions.McDonalds.ca, which answers customer submitted questions pertaining to food nutrition and online rumors.
This McDonald's app is called 'TrackMyMacca' and uses GPS technology to track which restaurant your in. Using that information, along with the date, time and image recognition software which reads a code on the side of the burger box, the app provides information on every part of the sandwich or meal.
What's Driving This Trend
- Food Transparency
- Opportunity to develop apps or platforms that provide detailed information about the origin and journey of food products.
- Mobile Tracking
- Opportunity to create tracking apps that use GPS technology to locate and monitor the whereabouts of various products.
- Customer Engagement
- Opportunity to engage customers by providing them with interactive apps that enhance their experience and knowledge about a particular product or service.
Who This Affects Most
- Food and Beverage
- Opportunity for the food and beverage industry to leverage technology to enhance transparency and build trust with consumers.
- Mobile App Development
- Opportunity for mobile app developers to create innovative tracking and information apps for various industries.
- Fast Food
- Opportunity for fast food chains to adopt technology-driven initiatives to provide transparency and engage customers.
