The London Deadmau5 free show in London celebrated the launch of the Nokia Lumia 920 and 820 bathed the city in a vibrant light show.
The high-energy show took over the streets of London with its wild crowds and vibrant light show that was played on the side of buildings that lined the street. Deadmau5 could be found spinning mad beats from the top of the buildings where the infamous Canadian DJ spun a near 30-minute show for eager fans.
This is the second time Nokia approached the sensational DJ as one year ago the company signed him on to launch another of its products. The high octane performance was streamed live on the net with the hashtag "#SWITCH" being promoted as the ultimate way to interact with guests and fans.
Why This Trend Is Growing
- Live Electronic Shows
- Innovative use of technology to create visually stunning live shows for product launches and other events.
- Social Media Interaction
- Engagement of fans and guests through social media using hashtags and other interactive features during live events.
- Celebrity Endorsements
- Use of celebrity or influencer endorsement to create hype and promote product launches to a larger audience.
Industries Being Reshaped
- Consumer Electronics
- Opportunities for creating unique and memorable experiences for product launches and events through live shows and celebrity endorsements.
- Entertainment
- Collaborations between brands and entertainment companies for innovative product launches, featuring live electronic shows and social media interaction.
- Marketing and Advertising
- New ways for brands to interact with customers and create buzz around products and events by leveraging social media to engage with fans and celebrities alike.
