The 'Portlandia: A Guide for Visitors' is a humorous Portland city guide that pokes fun at the alternative nature of the city's inhabitants. Created by TV show Portlandia's creators Fred Armisen and Carrie Brownstein, 'Portlandia: A Guide for Visitors' totes several maps that highlight the city's main points of interest.
The guide, although kind of helpful, offers readers a more humorous take on Portland with sections including the dining out labels, which include such goofy flags as pretend-vampire menu and free wifi with purchase of router. The cheeky city guide can be purchased at Amazon and is ensured to be “printed on 130% recycled paper in a peanut-free, smoke-free plant by local workers in a friendly and fair environment, free of sudden noises and unnatural light,” according to the site.
Key Themes Behind This Trend
- Humorous City Guides
- Disruptive innovation opportunity: Create humorous city guides for other cities, offering a unique and entertaining perspective for tourists.
- Alternative Tourism
- Disruptive innovation opportunity: Develop alternative tourism experiences that cater to niche markets seeking unconventional and offbeat attractions.
- Satirical Travel Merchandise
- Disruptive innovation opportunity: Design and sell satirical travel merchandise that adds humor and irony to traditional travel products.
Where This Applies
- Tourism
- Disruptive innovation opportunity: Introduce innovative and unconventional offerings to the tourism industry, tapping into the growing demand for unique travel experiences.
- Publishing
- Disruptive innovation opportunity: Create a publishing platform that specializes in producing offbeat and satirical city guides.
- E-commerce
- Disruptive innovation opportunity: Build an e-commerce platform dedicated to selling humorous travel merchandise and unconventional souvenirs.
