Folksam Insurance brings us some fearless flying cats in this hilarious new advertisement. Folksam is a Swedish insurance company that's been around since 1905 and has about four million customers. Though the company has been around for a while, the commercial has an outside of the box concept.
In this video, four cats jump out of a plane and free fall over what we can assume is Sweden. As they soar through the air, fur blowing and eyes squinted, R. Kelly belts out 'I Believe I Can Fly.' The fantastic intensity of the music mixed with the absurd visual of flying cats in parachute packs skydiving as a group is enough to make you chuckle.
By the end of the ad we're shown Eva, who insures her cat with Folksam. I wonder what the insurance premiums are for flying cats?
What Makes This Trend Stand Out
- Hilarious Advertisement
- Creating humorous and memorable ads that capture audience attention.
- Outside-the-box Concepts
- Exploring unconventional ideas to stand out in a crowded marketplace.
- Visual Storytelling
- Using compelling visuals to convey a brand message and engage viewers.
Sectors Adopting This
- Insurance
- Developing creative advertising campaigns to differentiate in the insurance industry.
- Marketing
- Leveraging humor and unique concepts as a marketing strategy to attract target audiences.
- Creative Production
- Providing services to produce visually captivating and entertaining commercials.
