Undead Apocalypse Survival Classes

REI Zombie Prepardness Classes Ease the Fearful

For those fearing a zombie apocalypse, do not fret because REI, the outdoor gear company is offering a Zombie Prepardness Class. With the increase of zombie-themed television shows, movies and the like, it is no surprise that some genuinely fear the possibility of there being a zombie disease outbreak.

The goal of the program is to teach important survival skills that would be useful for both zombie outbreaks and other, more scientifically feasible things, like natural disaster. The class is able to provide helpful tools and tips to survive during these unlikely, but possible events.

Associating this class with a zombie apocalypse is a lighthearted way to discuss serious issues without feeling the immense severity of the message itself. It is also able to captivate and interest a much more diverse group of individuals to take a survival class that normally some would scoff at.

For those without access to these classes, the zombie survival infographic is sure to help. So, if there is ever a zombie apocalypse, you have been warned.

Survival Skills Classes
Offering survival skills classes that teach important skills for both emergency situations such as natural disasters and unlikely events, such as a zombie apocalypse outbreak.
Lighthearted Apocalypse Discussions
Having lighthearted discussions of serious issues, such as apocalypse and emergency situations, and making it more interesting for people from different backgrounds to take part in.
Infographic Guides
Providing informative visual guides, like the zombie survival infographic, that can be accessed by individuals even without access to survival classes.

Industries Being Reshaped

Outdoor Gear
Opportunity for outdoor gear companies to partner with survival skills classes and create specialized products that help people prepare for emergency situations like apocalypse outbreaks.
Online Education
Opportunity for online education platforms to offer survival skills classes and reach a wider audience looking to learn important life skills.
Entertainment
Opportunity for the entertainment industry to create more lighthearted content around serious issues, like the apocalypse, in order to spark discussions and interest among the public.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 55%
Freshness 8%

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