With the trailer for the new James Bond 007 Skyfall being released, the people over at Coke Zero have put together a video called ‘Unlock the 007 in You,’ and it has gone viral.
The video was created as part of Coke Zero’s new campaign to give away tickets to see the launch of the new Skyfall movie. Strangers walked up to a Coke Zero vending machine and were then invited to particpate in a mad dash to win the tickets.
This entire stunt was filmed and there are several obstacles that were cleverly placed along the way. Contestants had to jump over fallen oranges, run around giant plates of glass and dodge a women walking several small dogs all before 70 seconds was up. Once contestants reached the end, they then had to sing the theme song in order to win the tickets.
The whole video is very humorous and it is a really great way that the James Bond franchise and Coke Zero are promoting their products.
Why This Trend Is Growing
- Interactive Marketing Stunts
- Brands can create interactive marketing stunts that go viral to promote their products and engage their audience.
- Experiential Advertising
- Experiential advertising can provide a memorable and engaging way for brands to connect with consumers and foster brand loyalty.
- Social Media Promotion
- Social media promotion can amplify the reach and impact of marketing stunts and encourage sharing among online communities.
Industries Being Reshaped
- Beverage
- Beverage companies can leverage interactive marketing stunts and experiential advertising to promote their products and build brand awareness.
- Entertainment
- Entertainment brands can use interactive marketing stunts and social media promotion to generate buzz and excitement around upcoming releases.
- Consumer Goods
- Consumer goods companies can create interactive marketing stunts and experiential advertising to showcase the unique features and benefits of their products.
