Mr.BATHING APE Fall/Winter 2012 Look Book is Peculiar and Refined
Trenton Millar — August 24, 2012 — Fashion
The Mr.BATHING APE Fall/Winter 2012 look book shows a collection of articles that are part of an off shoot label stemming from A BATHING APE. The Mr.BATHING APE label encompasses a more refined and tailored approach than its casual street wear parent brand.
Front and center in the campaign is the founder himself NIGO. He dons clothing that is reminiscent of the early 20th century. Pairing the old-style clothing with black and white photos makes for a look book that stirs feelings of nostalgia. The MR.BATHING APE Fall/Winter 2012 collection is tailored nicely and looks quite dapper. Devotees of A BATHING APE will be pleased to see nods to the brand's signature camouflage print and other touches of street wear style.
The Fall/Winter collection is seen through a peculiar look book that gets across the off-center, yet refined style of Mr.BATHING APE.
Front and center in the campaign is the founder himself NIGO. He dons clothing that is reminiscent of the early 20th century. Pairing the old-style clothing with black and white photos makes for a look book that stirs feelings of nostalgia. The MR.BATHING APE Fall/Winter 2012 collection is tailored nicely and looks quite dapper. Devotees of A BATHING APE will be pleased to see nods to the brand's signature camouflage print and other touches of street wear style.
The Fall/Winter collection is seen through a peculiar look book that gets across the off-center, yet refined style of Mr.BATHING APE.
Trend Themes
1. Monochromatic Fashion - Opportunity for fashion brands to create monochromatic looks that evoke nostalgia and refinement.
2. Nostalgic Marketing - Using old-style clothing and black and white photography to tap into consumers' nostalgia and create a unique marketing campaign.
3. Off-shoot Labels - Developing off-shoot labels that offer a more refined and tailored approach to fashion, targeting a different demographic.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of monochromatic fashion and create innovative designs that appeal to nostalgic consumers.
2. Marketing and Advertising - Marketing agencies can help brands create unique campaigns that tap into consumers' nostalgia and evoke feelings of refinement and sophistication.
3. Retail - Retailers can explore the concept of off-shoot labels to expand their product offerings and cater to different customer segments.
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