The 'Are Fortune 500 CEOs Social?' infographic takes an important look at how CEOs are utilizing social media. What the graphic finds, however, is quite astounding. Seventy percent of CEOs simply have no presence. Of those that do, LinkedIn is definitely the most popular with 25.9%. Following this is Facebook and Twitter.
Of the CEOs that do have social media, there are three standouts with Rupert Murdoch, Meg Whitman and Jack Salzwedel, who have all been hugely successful on Twitter. If CEOs aren't setting a social media presence and example, they are putting their company at a disadvantage online -- one of the arenas where presence matters most.
Whether they are too busy, feel too old or too unfamiliar, this is definitely an area that needs to be worked on with the CEOs.
Key Themes Behind This Trend
- Ceos and Social Media
- CEOs who do not engage on social media put their company at a disadvantage online.
- Linkedin for Business
- LinkedIn is the most popular social media platform among CEOs with a presence, offering opportunities for B2B networking.
- Success on Twitter
- CEOs who are successful on Twitter can enhance their personal and company's brand online.
Where This Applies
- Social Media Marketing
- Social media marketing agencies can help CEOs develop and execute a successful social media strategy.
- Online Reputation Management
- Online reputation management companies can help CEOs improve their personal brand and online presence.
- Executive Coaching
- Executive coaching services can help CEOs overcome their reluctance to engage on social media and leverage it as a valuable business tool.
