To demonstrate the gourmet freshness of its new Cantina Bell menu, Taco Bell has created two giant fresh fruit QR codes, which have been made from many, many lemons and many, many avocados.
To do so, the team, working at the Annabelle Breaky Studios in San Francisco, had to assemble the lemons and avocados just so, in order for the finished fruit QR codes to actually work. The video here shows how much effort was required to arrange the pieces of fruit, from halving the avocados and cutting the tips of the lemons off so that they would lie flat, to arranging the fruit using meter measuring sticks and tape measurers.
When scanned, the fruit QR codes will take you to information about the new Cantina Bell line, which features foods from world class chef Lorena Garcia. The menu includes gourmet-style fare, including citrus herb marinated chicken and cilantro-infused rice, made from fresh ingredients such as Hass avocados and whole black beans.
Key Themes Behind This Trend
- Fresh Fruit QR Codes
- Using fresh fruit as QR codes to showcase gourmet freshness.
Where This Applies
- Fast Food
- Innovative use of QR codes in the fast food industry.
- Food and Beverage
- Gourmet-style menu offerings using fresh ingredients.
- Marketing and Advertising
- Creative and attention-grabbing ways to promote new products.
