The 'Scorched: 2013 Subaru BRZ' commercial is an eye-catching and dynamic promotion by the auto brand.
Dramatic and understated, yet still managing to make a big impact, this clip looks like something out of an action film trailer. Depicting a smoking hot garage with various melting objects, the spot goes on to show a hugely powerful shot of the car coming out of smoke. The cinematography of the spot is unique in that it's high quality, darkly lit and slightly ominous. Featuring almost no melodic music, but instead impressive sound effects, the clip gives the feeling of imminent danger, an aspect bound to intrigue viewers.
Stark, sleek and expertly produced, this car clip marks a changing approach to the marketing of cars.
What's Driving This Trend
- Dynamic Auto Promotions
- Create eye-catching and dynamic advertisements that resemble action film trailers to captivate viewers.
- Unique Cinematography in Car Commercials
- Utilize high-quality, darkly lit, and slightly ominous cinematography techniques to set a distinct tone in car commercials.
- Minimalistic Sound Effects in Marketing
- Replace melodic music with impressive sound effects to create a sense of imminent danger and intrigue in advertisements.
Who This Affects Most
- Automotive
- Utilize dynamic promotions and unique cinematography techniques in car commercials to capture consumer attention.
- Film and Entertainment
- Collaborate with automotive brands to produce high-quality, action-film-style commercials that engage viewers.
- Marketing and Advertising
- Incorporate minimalistic sound effects in advertisements to evoke emotions and create an impact on target audiences.
