In celebrating 50 years of LEGO in Australia, the LEGO Forest was constructed (not grown) in the sandy Outback.
As part of the 'Festival of Play,' random LEGO installations are being put in place all over Australia, with the latest in the town of Broken Hill in New South Wales. The 4-foot-high trees are life-sized replicas of the building blocks many played with when young. The forest is scattered around a faded yellow house, with 15 complimenting pots of LEGO flowers to accessorize. The deep greens, bright reds and blinding yellows of the blown-up toy pieces add a little youth-filled fun to the baby blue skies and parched dirt roads.
The colourful backdrop will serve as a confusing piece of history for any future archeologist lucky enough to dig it up.
Photo Credits: designboom, legofestival.au
Key Themes Behind This Trend
- LEGO Installations
- Opportunity for businesses to create large-scale LEGO installations for entertainment and promotional purposes.
- Life-sized Replicas
- Potential for industries to create life-sized replicas of popular toys to engage customers and create nostalgic experiences.
- Festival of Play
- Emerging trend of organizing events and festivals focused on play and interactive experiences.
Where This Applies
- Event Planning
- Disruptive innovation opportunity for event planning companies to incorporate large-scale LEGO installations into their event designs.
- Tourism
- Opportunity for the tourism industry to create unique attractions like life-sized toy replicas that draw visitors and enhance the overall tourism experience.
- Toy Manufacturing
- Opportunity for toy manufacturers to explore the production of life-sized replicas of popular toys, tapping into the growing demand for nostalgic and interactive products.
