In preparation for the one of the world’s largest soccer competitions, ATTIK commissioned Jared Nickerson to create the Coca-Cola Euro Cup 2012 campaign video. The 2012 Euro Cup kicked off June 8, 2012, and this video is full of animated characters that surround people that are drinking coca-cola. These crazy and hilarious characters jump on board the street car, parade around and get people hyped up for Coca-Cola and the Euro Cup.
ATTICK, UK commissioned Jared Nickerson to produce the visual assets for this video, and his end result combines live action with animation. In 2010, Coca-Cola signed with the UEFA European Championships to be partners with them for the 2012 and 2016 competitions. This long global partnership has been a very successful marketing move for Coca-Cola, and has helped their position in the market for non-alcoholic beverages.
