Slate's ‘Occupy Wall Street LEGO Set' is Fictitious &
Jennifer Gosnell — May 9, 2012 — Pop Culture
References: laughingsquid & slatev
The hilarious, fictitious new LEGO set 'Civil Unrest' edition created by Slate Magazine is inspired by the Occupy Wall Street movement in the United States. The 99% LEGO pieces are bombarded by police and other authority figures looking to squash their justice. The imaginary set is the perfect parody of the whole civil unrest movement and the response to it by the government of the United States.
In the commercial, the Slate 'Occupy Wall Street LEGO Set' comes with both the sides of the protesters and those looking to shut them down. With hilarious captions like “Only use tear gas under adult supervision as directed”, it pokes fun at the whole movement, but also brings to light some very real problems that are occurring with police brutality.
Overall, the imaginary LEGO set commercial is pretty hilarious and Slate has done a fantastic job managing to commercialize a movement looking to end materialism in America.
In the commercial, the Slate 'Occupy Wall Street LEGO Set' comes with both the sides of the protesters and those looking to shut them down. With hilarious captions like “Only use tear gas under adult supervision as directed”, it pokes fun at the whole movement, but also brings to light some very real problems that are occurring with police brutality.
Overall, the imaginary LEGO set commercial is pretty hilarious and Slate has done a fantastic job managing to commercialize a movement looking to end materialism in America.
Trend Themes
1. Civil Unrest LEGO Sets - Creating parody LEGO sets based on social movements provides a humorous and thought-provoking way to comment on real-world issues.
2. Comedic Activism - Using humor to shed light on social and political issues can engage a wider audience and spark conversations for change.
3. Commercializing Movements - Capitalizing on social movements through merchandise and products can generate revenue while bringing attention to important causes.
Industry Implications
1. Toy Manufacturing - Toy companies can explore opportunities to create socially conscious parody sets that engage both children and adults.
2. Entertainment and Media - Media outlets can leverage humor and satire to generate content that resonates with audiences and sparks meaningful discussions.
3. E-commerce and Merchandising - Online retailers can capitalize on social movements by offering merchandise that supports the cause and generates revenue.
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