I get creeped out big time by insects, and these ads only make matters worse. Boecker Public Health are serious about getting their message across to you, "Every year pests are respnsible for over 2 millon deaths." The Lebanese company provides pest control services for hospitals, hotels, restaurants, food processing units, business and house complexes.
The ad campaign, which was done by JWT Agency, Dubai; delivers the message by showing a man, a woman and a child gruesomely killed by a pest (fly, rat, roach). The manner of killing parallels the way we usually kill pests (Spray, smack with sandals...). I suspect they used it for dramatic effect of the danger of pests but I find its use a little curious, as it can be used in a 'people kill pests in such a violent manner' argument.
The ads were photographed by Daryl Patni, with illustrations by Mahesh Kubal and Tarek Samaan.
Key Themes Behind This Trend
- Gruesome Public Health Ads
- Opportunity for innovative and attention-grabbing advertising campaigns in the public health sector.
- Pest Control Services
- Potential for disruptive innovation in the pest control industry to improve efficiency and effectiveness of pest eradication methods.
- Alternative Pest Control Methods
- Growing demand for eco-friendly and humane pest control solutions, creating opportunities for disruptive innovation in the industry.
Where This Applies
- Advertising
- Opportunity for advertising agencies to create impactful campaigns that elicit emotional responses and effectively convey public health messages.
- Public Health
- Potential for innovation in public health education through the use of provocative and shocking campaigns to raise awareness about health risks.
- Pest Control
- Room for innovation in the pest control industry to develop new methods or technologies that are more effective, safe, and environmentally friendly.
