Smart Car Twitter Commercial Takes on a New Form of Advertisement
Kevin Young — April 13, 2012 — Art & Design
References: thesmart & creativecriminals
The Smart Car Twitter commercial revolutionizes the way of advertising in the marketing world. This short is a simple live illustration, much like the old school flip books that was a childhood gem. It advertises Smart Car in Argentina and this commercial is dubbed as the first Twitter commercial.
Smart Car cleverly uses a major micro-blogging site that enables a fleet of consumers to view its product; on top of that, additional advertising on television will rack in more attention. The Smart Car Twitter commercial takes viewers on a little ride through a small town where there are smiling houses, churches and trees. On the its Twitter page, each post is an illustration using 140 different keyboard keys. Check out this advertisement modification that uses more than one outlet to get to consumers.
Smart Car cleverly uses a major micro-blogging site that enables a fleet of consumers to view its product; on top of that, additional advertising on television will rack in more attention. The Smart Car Twitter commercial takes viewers on a little ride through a small town where there are smiling houses, churches and trees. On the its Twitter page, each post is an illustration using 140 different keyboard keys. Check out this advertisement modification that uses more than one outlet to get to consumers.
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