The Swedish House Mafia 'Greyhound' track has been chosen to feature Absolut in its music video encompassing an entirely abstract, sci-fi winter sport.
The video features a range of whimsically dressed individuals with retro colors and fancy headgear all pulling up in equally-awesome vehicles in the middle of what seems to be an icy arctic. Already the subliminal message of a chilled cup of vodka is being pressed upon Absolut's target audience. The individuals are from three different groups each having come to watch their robot-wolves race. Each robot-wolf is controlled by men in an alternate location who are using neon-colored hologram displays to control them. If you haven't caught on yet, it's okay... this video is just that abstract. A platter with a bottle of vodka and some grapefruit is shown at the end of the video showing the only drink that could cool such a heated futuristic game down would only come from Absolut.
Key Themes Behind This Trend
- Abstract Music Videos
- The use of abstract visuals in music videos offers an opportunity for brands to integrate their products in a unique and captivating way.
- Retro-futurism Aesthetics
- The popularity of retro-futurism aesthetics in videos presents an opportunity for brands to tap into nostalgia while showcasing their modern offerings.
- Sci-fi Themed Campaigns
- Sci-fi themed campaigns provide brands with an opportunity to create immersive storytelling experiences that resonate with their target audience.
Where This Applies
- Alcohol & Spirits
- The integration of Absolut vodka in the 'Greyhound' music video demonstrates the potential for alcohol brands to collaborate with artists to reach new audiences.
- Entertainment & Music
- The use of music videos as a platform for brand integration opens up opportunities for the entertainment and music industry to monetize content.
- Advertising & Marketing
- The creative and visually stunning approach of the 'Greyhound' music video highlights the potential for disruptive innovation in advertising and marketing campaigns.
