Social Network Stats

The Facebook 2012 Infographic is an Update on the Leading Online Community

The Facebook 2012 infographic by infographiclabs.com is "the latest on everybody's favorite social network," breaking down the freshest stats on the leading social media service. Facebook continues to dominate web traffic, with 1 of every 5 of all page views on the Internet being on the social network service. There are currently 845 million monthly active users on Facebook with 100 billion connections, with 425 million of them using mobiles to access the site.

The Facebook 2012 infographic includes a breakdown of the top ten most popular games, as well as the ten fastest growing games of 2012. It also contains a little bit of information on Facebook founder and CEO Mark Zuckerberg and COO Sheryl Sandberg, and of the company's money situation, from net income, to where it comes from and the current IPO.

Dominance of Facebook
Opportunity to create innovative marketing strategies and advertising campaigns that leverage the massive audience on Facebook.
Mobile Usage on Facebook
Potential for developing mobile-first experiences and applications to cater to the large number of users accessing Facebook via mobile devices.
Growth in Facebook Games
Disruptive innovation potential in creating addictive and engaging game experiences for the millions of users playing games on Facebook.

Where This Applies

Digital Marketing
Opportunity for businesses to leverage the dominant presence of Facebook in their digital marketing strategies.
Mobile App Development
Growing market for developing mobile applications that provide seamless Facebook experiences.
Gaming Industry
Opportunity for game developers to tap into the growing audience of Facebook gamers and create innovative gaming experiences.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 100%
Freshness 8%

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