Bigger brands are now benefiting from visual identities that look more homemade, and hence indicative of extra care in preparation, profiting from the reputations of more modest operations. Maison Mogador packaging was actually designed to contain the flavorful organic Moroccan foods of a family-owned business and it upholds the image in an honest and enticing way.
For the branding scheme to be successful, Elvina Evania strove for simplicity. Light Marrakech patterns were printed on brown kraft paper in soft yellows, oranges, reds and greens. No other ornamentation is found on the charming labels except for the minimalist stamped logo of the brand's name. A friendly typeface was chosen for Maison Mogador packaging to plainly describe the contents of the jars, the containers and the pouches, printed with the subtly untidy lines of handwritten letters.
What's Driving This Trend
- Homemade Visual Identities
- Opportunity for brands to create a homemade look and feel, appealing to consumers who value extra care and authenticity.
- Simplicity in Branding
- Brands can benefit from minimalistic packaging designs that convey a clear and honest image.
- Handwritten Typefaces
- The use of handwritten fonts in packaging design can create a charming and genuine aesthetic for brands.
Who This Affects Most
- Food Packaging
- Food brands can explore homemade and minimalist packaging to appeal to consumers looking for authentic and high-quality products.
- Organic Foods
- Producers of organic foods can leverage a homemade visual identity to differentiate their products in the market.
- Design Services
- Graphic designers can offer their expertise in creating simple and authentic branding designs for businesses in various industries.
