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Hazy Neon Editorials

Benjamin Eidem and Tom Barker by Xevi Muntane for Wonderland are Chic

— January 22, 2012 — Fashion
This dazed collection of photographs by Xevi Muntane for Wonderland magazine are charged with youthful energy.

Sitting in a haze-like state, the models are adorned with glaring neon lights that reflect fiercely pouting faces. The title 'The Construction of Light' is an interesting concept, heightening the aesthetically astounding photographs. The LSD circus theme is drawn out with slouchy gypsy pants, and disco caps. One photograph features the model with half a disco ball as a chapeau. Another features a crowned model with puffy Beetlejuice-inspired sleeves. At the center of the ring, with slouching neon socks and an all-neutral attire, the model stands sullen.

The editorial uses playful lighting and eccentric attire to create a whirlwind experience. The Xevi Muntane for Wonderland shoot is haute hallucination.
Trend Themes
1. Playful Lighting - Disruptive innovation opportunity: Develop new lighting techniques and technology to create immersive and interactive experiences in various industries.
2. Eccentric Attire - Disruptive innovation opportunity: Explore innovative materials and designs to create unconventional and attention-grabbing fashion pieces for alternative lifestyles.
3. Haute Hallucination - Disruptive innovation opportunity: Integrate virtual reality (VR) and augmented reality (AR) technologies into creative productions and marketing campaigns for a fully immersive sensory experience.
Industry Implications
1. Photography - Disruptive innovation opportunity: Develop advanced lighting equipment and techniques to enhance the visual impact and storytelling capabilities of photographers.
2. Fashion - Disruptive innovation opportunity: Integrate technology and unconventional materials into fashion design to create unique and attention-grabbing garments.
3. Creative Advertising - Disruptive innovation opportunity: Utilize virtual and augmented reality technologies to create immersive and interactive advertising campaigns that engage consumers in a new and captivating way.
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