A horror film about a ghoul that threatens people with bursts of icy weather doesn't sound very far off from many of the last decade's slasher flicks, which is what makes the faux film trailer 'Who's Going to Stop Jack Frost' incredibly believable.
Created by Rubber Republic and McCann Erikson, the clip actually serves as an ad for their plumbing and winter repair company. While a standard commercial for a business that fixes burst water pipes and furnaces probably wouldn't catch the eye of the general public, the terrifying 'Who's Going to Stop Jack Frost' preview is garnering much attention online, even fooling many YouTube users into believing the trailer is for an actual indie flick.
With a cliffhanger ending that urges viewers to visit a website for an exclusive free pre-release screening on January 18, 2012, 'Who's Going to Stop Jack Frost' is incredibly convincing as a trailer.
What's Driving This Trend
- Faux Film Advertisements
- Creating faux film trailers as advertisements can generate high levels of attention and engagement online.
- Interactive Advertising
- Interactive advertisements that encourage viewers to visit a website for exclusive content can be highly effective in capturing audience interest.
- Innovative Branding Strategies
- Innovative branding strategies, such as using horror film trailers to promote home repair services, can help businesses stand out and generate buzz.
Who This Affects Most
- Film and Entertainment
- The film and entertainment industry can explore the use of faux trailers as a unique form of advertising to create excitement and generate interest for upcoming films.
- Advertising and Marketing
- Advertising and marketing agencies can leverage interactive advertisements to captivate consumers and enhance brand awareness.
- Home Repair and Maintenance
- Home repair and maintenance companies can adopt innovative branding strategies to differentiate themselves from competitors and attract new customers.
