In a world polluted with wars, hatred and violence, it’s refreshing to find public art manifestations of love and peace, like the billboards created by political street artist Peter Fuss. These two large posters entitled ‘This Means Love’ and ‘This Means Peace,’ were designed to question people’s cultural and religious perspectives and stereotypes.
Simply but powerful, these black pieces have the words Love and Piece written in Arabic and a message underneath them, in the artist’s signature typography, that says ‘This Means Love’ and ‘This Means Peace.’ These clear and direct posters show that despite differences, in every language and culture these two words exist and signify the same for humanity.
These eye-opening billboards by Peter Fuss appeared the first time in public in a railway station in Gdansk, Poland in January 2008.
What Makes This Trend Stand Out
- Emotional Inclusive Billboards
- Disruptive innovation opportunity: Incorporating emotional messaging and inclusiveness in billboard advertising campaigns.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Using billboards as a platform to promote emotional inclusiveness and challenge social stereotypes and biases.
