MTV's 'Sex is No Accident' print campaign was released earlier this year, and now it has turned into a series of funny animated videos.
The original print ads, created by Grey Worldwide Germany, was a series of multi-panel cartoons illustrating how sex is never an accident and because of that, you should always have time to use a condom. Now, those funny print cartoons have become amusing animated videos featuring characters like a water skiing stud and a hang-gliding babe finding themselves in accidental "sex" situations. For example, the video here shows a water skier losing control and accidentally bumping into the back of a bent-over woman. Visit Adweek to see the other humorous 'Sex is No Accident' videos.
Key Themes Behind This Trend
- Animated Psas
- Opportunity for creating engaging and entertaining public service announcements using animation.
- Humorous Campaigns
- Chance to develop humorous advertising campaigns that deliver important messages.
- Multi-platform Advertising
- Potential for extending advertising campaigns across multiple platforms, such as print and video.
Where This Applies
- Advertising
- Opportunity for ad agencies to create innovative and effective campaigns using animation and humor.
- Sex Education
- Potential for creating engaging and informative sex education videos using animation.
- Media and Entertainment
- Opportunity for media companies to develop entertaining and shareable content through animated PSAs and campaigns.
