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Amusing Animated Prophylactic PSAs

MTV's 'Sex is No Accident' Campaign Goes From Cartoon to Video

— December 26, 2011 — Marketing
MTV's 'Sex is No Accident' print campaign was released earlier this year, and now it has turned into a series of funny animated videos.

The original print ads, created by Grey Worldwide Germany, was a series of multi-panel cartoons illustrating how sex is never an accident and because of that, you should always have time to use a condom. Now, those funny print cartoons have become amusing animated videos featuring characters like a water skiing stud and a hang-gliding babe finding themselves in accidental "sex" situations. For example, the video here shows a water skier losing control and accidentally bumping into the back of a bent-over woman. Visit Adweek to see the other humorous 'Sex is No Accident' videos.
Trend Themes
1. Animated Psas - Opportunity for creating engaging and entertaining public service announcements using animation.
2. Humorous Campaigns - Chance to develop humorous advertising campaigns that deliver important messages.
3. Multi-platform Advertising - Potential for extending advertising campaigns across multiple platforms, such as print and video.
Industry Implications
1. Advertising - Opportunity for ad agencies to create innovative and effective campaigns using animation and humor.
2. Sex Education - Potential for creating engaging and informative sex education videos using animation.
3. Media and Entertainment - Opportunity for media companies to develop entertaining and shareable content through animated PSAs and campaigns.
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