Redesigned Miniature Minivans

The Fiat 600 Multipla Vorto Modernizes an Italian Classic

Here's hoping the head honchos over at Chrysler and Fiat have seen Ali Cam's Fiat 600 Multipla Vorto concept. The 600 Vorto is a modern-day re-imagining of the Fiat 600 Multipla popular throughout Europe in the 1950s and 1960s.

The redesigned Fiat 600 looks very much like the old 600, which isn't a bad thing at all. The futuristic mini minivan with a retro look can seat five with each seat looking more like the ones you would find in a roller coaster than in a car. The Fiat 600 Multipla Vorto features a unique first-row passenger seat design that lets whoever is riding shotgun turn their seat around to allow them to face the back row. The unique design of the interior coupled with the shapely exterior is a win in my book.

Modern Classic Vehicle Design
There is an opportunity for vehicle manufacturers to redesign classic car models with modern features while still maintaining the original look and feel.
Innovative Interior Design for Vehicles
Vehicle manufacturers can experiment with interior design to make it more comfortable, functional, and unique for passengers.
Compact Minivan Models
There is potential for creating more compact versions of minivans that can still seat a sufficient number of passengers with unique seating arrangements.

Where This Applies

Automotive Manufacturing
Automotive manufacturers can capitalize on the opportunity to redesign classic car models to appeal to both new and older generations of car enthusiasts.
Interior Design
Interior design companies can collaborate with automotive manufacturers for creating unique, comfortable, and functional vehicle interiors.
Transportation Services
For transportation services such as car rental companies, creating a fleet of compact minivans with unique seating arrangements can attract more customers seeking a new kind of travel experience.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 93%
Freshness 8%