More and more brands are experimenting with augmented reality to capture customer attention, and one of those brands is Lucozade Energy.
This energy drink company has collaborated with UK agency Billington Cartmell and seven of the United Kingdom's top musicians, such as Plan B and Tinie Tempah, on an innovative and interactive campaign that blends bottle design with augmented reality and animation. Each of the participating musicians designed his or her own Lucozade Energy bottle and also created a special short film, which customers can view using the augmented reality Aurasma app (watch the video to see how the app brings the bottle to life).
According to PSFK, Lucozade Energy and the musicians created a lot of exclusive content for the campaign, which can only be viewed through the augmented reality app.
Key Themes Behind This Trend
- Augmented Reality Marketing
- Companies are using AR to create interactive campaigns that bring products to life, providing unique experiences for customers.
- Collaboration with Influencers
- Partnering with influencers such as musicians provides a way for brands to reach a wider audience and create exclusive content for their customers.
- Personalized Product Design
- Allowing artists and celebrities to design their own custom product designs creates a unique product line that stands out among competitors.
Where This Applies
- Food and Beverage
- Using AR and collaborating with influencers can help companies in this industry to promote their products in a unique and engaging way.
- Marketing and Advertising
- Utilizing AR technology and collaborations with influencers can provide disruptive innovation opportunities for companies to create interactive marketing campaigns for their clients.
- Entertainment
- Partnering with artists and utilizing AR technology can provide innovation opportunities for companies in the entertainment industry to create new and interactive experiences for their audiences.
