Life Nutrition Chondroitin Plus Campaign Won't Have You Out on a Limb
Amelia Roblin — November 8, 2011 — Lifestyle
Your strength and endurance might seem to mean little against the incapacitation caused by joint pain, but those who suffer from aches and arthritis are inspired to feel lighter with a look at this Life Nutrition Chondroitin Plus campaign. The source of so much bodily strife is removed completely in these images by the Grey Group advertising agency, suggesting that you can indeed "Free your joints," with the help of this pain relieving product.
But something naturally had to replace the commissures in this incomplete arm and leg, and metal plates and connecting chains essentially made these appendages into nunchakus. The peculiar corporeal substitutes in this Life Nutrition Chondroitin Plus campaign suggest space and an infinite range of movement. They might even permit a past sufferer to engage in something as extreme as Japanese martial arts.
But something naturally had to replace the commissures in this incomplete arm and leg, and metal plates and connecting chains essentially made these appendages into nunchakus. The peculiar corporeal substitutes in this Life Nutrition Chondroitin Plus campaign suggest space and an infinite range of movement. They might even permit a past sufferer to engage in something as extreme as Japanese martial arts.
Trend Themes
1. Joint-pain Relief Supplements - An opportunity to disrupt the joint-pain supplement industry by creating innovative, non-invasive pain relief supplements.
2. Body-positive Advertising - Disruptive opportunity to promote body-positivity in advertising by showcasing physical differences and disabilities.
3. Innovative Prosthesis Design - Opportunity to disrupt the prosthesis industry by designing and developing innovative prosthetic limbs that provide more range of movement and flexibility for those with physical disabilities.
Industry Implications
1. Health Supplements - Disruptive opportunity to provide innovative joint-pain supplements for the health and wellness industry.
2. Advertising - An opportunity to disrupt the advertising industry by creating body-positive campaigns that highlight physical differences and disabilities.
3. Prosthesis Manufacturing - Opportunity to disrupt the prosthetic industry by creating innovative designs for prosthetic limbs that provide greater range of movement and flexibility.
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