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Revamped Era Ensembles

Karmaloop's Vintage Boutique Will Bring a Little Retro to Your Wardrobe

— August 26, 2011 — Fashion
Vintage Boutique hand selects vintage items from Karmaloop that will bring a little retro into your wardrobe and freshen up your look!

Vintage Boutique items come from the world over; all items are carefully chosen by Karmaloop's vintage experts, with pieces coming from all over the world. Some items come from huge cities like New York, Los Angeles and London, while many of the pieces come from private sellers in unlikely locales (How many other vintage sellers get pieces from Michigan?). The really cool thing about Karmaloop's Vintage Boutique is that the online store has extremely limited quantities of each garment. In many cases items at Vintage Boutique are one-of-a-kind, so you can go out knowing you are sporting a completely unique piece that you will not see anywhere else.

Vintage Boutique has an extremely eclectic collection of garments. Many of the garments are fresh from the 1990s, which works well with the resurgence of the Seattle grunge look, but a lot of the pieces on Vintage Boutique's website have a great 1940s Old Hollywood look to them, or a vibrant 1980s New York flair. Vintage Boutique is a great take on vintage because you don't need to sift through the loads of junk at thrift stores -- these pieces are individually selected treasures from private collections and forgotten locales. Some pieces may show slight signs of use, but Vintage Boutique items are always in great condition and always capable of freshening up your look.

Implications - Vintage Boutique is a new type of online shopping experience in that items are of a very limited quantity or one-of-a-kind. This type of online shop is geared towards individuals who want beautiful and unique garments, not mass-produced basics.
Trend Themes
1. Vintage Revival - As the vintage trend continues to rise, there is an opportunity for businesses to provide unique and one-of-a-kind items that cater to the individual's desire for an exclusive style.
2. Sustainable Fashion - With the growing concern for the environment, the trend of repurposing and recycling is creating new opportunities to reduce waste in the fashion industry by incorporating vintage clothing.
3. Online Thrift Store - Online thrift stores that offer pre-loved, vintage garments provide a disrupting innovation to the industry by offering individuals access to unique and quality clothing at affordable prices.
Industry Implications
1. Fashion Retail - Retailers can offer a new line or section dedicated to vintage or repurposed clothing, offering a unique shopping experience that caters to modern trends and sustainability.
2. E-commerce - Online thrift stores can take advantage of the growing trend of online shopping by providing unique, one-of-a-kind and pre-loved vintage clothing through their ecommerce platform, disrupting traditional brick-and-mortar thrift stores.
3. Marketing and Advertising - Advertising firms can promote the environmental benefits of repurposing and recycling, as well as the unique styles and quality of vintage clothing, creating a new demand for a growing trend.
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