The Scott Pilgrim Fight Video Pumps Viewers up for Battles
Jason Soy — August 22, 2011 — Pop Culture
References: vimeo & geektyrant
I don't think anyone can full0on hate the Scott Pilgrim series, and fans everywhere can rejoice as this Scott Pilgrim Fight video gives them more of their favorite Torontonian recut into this intense mash-up video.
Edited by Jeff Yorkes, the Scott Pilgrim Fight video takes all of the memorable fight clips from the film Scott Pilgrim Vs. The World film and collides them together over the infectious Metric track 'Black Sheep.' My favorite part about the Scott Pilgrim Fight video, though, is its ability to balance the outrageous fight choreography with all the tender Ramona Flowers moments, reminding audiences why Scott Pilgrim is fighting in the first place.
Implications - With the proliferation of home media production technologies, many consumers are now participating in the act of content production rather than solely receiving content from larger media corporations. Companies may consider scouting various online video distribution platforms as a way recruit emerging talent.
Edited by Jeff Yorkes, the Scott Pilgrim Fight video takes all of the memorable fight clips from the film Scott Pilgrim Vs. The World film and collides them together over the infectious Metric track 'Black Sheep.' My favorite part about the Scott Pilgrim Fight video, though, is its ability to balance the outrageous fight choreography with all the tender Ramona Flowers moments, reminding audiences why Scott Pilgrim is fighting in the first place.
Implications - With the proliferation of home media production technologies, many consumers are now participating in the act of content production rather than solely receiving content from larger media corporations. Companies may consider scouting various online video distribution platforms as a way recruit emerging talent.
Trend Themes
1. Home-made Film Remakes - Opportunity for emerging talent to build their audience and showcase their skills with home-made film remakes that morph or recut scenes from well-known films.
2. Mash-up Videos - Innovative use of music and film clips in mash-up videos that could represent under-explored opportunities for brands to draw new audiences.
3. Fandom Content Creation - With user-generated content accounting for an increasing percentage of internet traffic, fandom content creation like the Scott Pilgrim Fight Video demonstrates further unexplored opportunities in the independent content creation sector.
Industry Implications
1. Media - Indie film and media production houses may embrace home-made film remakes and experimentation with mash-up videos to get the audience engaged and update their branding.
2. Marketing - Marketing campaigns could leverage mashup videos and independent content production to appeal to the audiences they don't normally have access to, involving them and their creativity in brand promotion.
3. Entertainment - Video distribution platforms, studios, and other entertainment industry players could tap into the enthusiasm for fandom content creation by supporting a particular platform for it or bringing the top creators under one roof.
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