The Net-a-Porter FW Campaign is Full of Subtle Beauty
Leslie Chen — July 9, 2011 — Luxury
References: theessentialist.blogspot & theessentialist.blogspot
The Net-a-Porter FW Campaign looks like something that just stepped out of a dream. Featuring soft colors and free flowing pieces, the images represent the chic and cool nature of the brand.
The fact that the Net-a-Porter FW Campaign is shot outside on a sunny day adds to the fluid feeling of the clothing. The ensembles themselves feature muted shades as well, making the few vibrant hues pop with even greater magnitude. The campaign definitely offers looks perfect for those who want timeless pieces.
The classic setting enhances the images to make them feel like subdued sophistication at its best.
Implications - Tired of the overflowing number of dark styles coming out, modern consumers are looking for designs that feature a more classic aesthetic. Products pertaining to older elements are appealing to those who desire more subtlety in their looks. Companies trying to draw in more shoppers could hone in on this aspect of simplicity.
The fact that the Net-a-Porter FW Campaign is shot outside on a sunny day adds to the fluid feeling of the clothing. The ensembles themselves feature muted shades as well, making the few vibrant hues pop with even greater magnitude. The campaign definitely offers looks perfect for those who want timeless pieces.
The classic setting enhances the images to make them feel like subdued sophistication at its best.
Implications - Tired of the overflowing number of dark styles coming out, modern consumers are looking for designs that feature a more classic aesthetic. Products pertaining to older elements are appealing to those who desire more subtlety in their looks. Companies trying to draw in more shoppers could hone in on this aspect of simplicity.
Trend Themes
1. Classic Aesthetics - The trend towards more classic, timeless styles is growing, offering opportunities for companies to create products that emphasize simplicity and subtlety.
2. Soft Color Palettes - Consumers are gravitating towards muted and soft color palettes, creating opportunities for businesses to incorporate these shades into their products and marketing campaigns.
3. Outdoor Photography Campaigns - Outdoor photography campaigns are becoming more popular, offering a way for companies to showcase their products in a natural and fluid setting.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend towards classic aesthetics and soft color palettes by designing and marketing clothing that emphasizes these elements.
2. Photography - The photography industry can cater to the growing popularity of outdoor photography campaigns by providing services and equipment to capture stunning images in natural settings.
3. Home Decor - The home decor industry can incorporate the trend towards classic aesthetics and soft color palettes into their products, offering consumers a way to create a timeless and sophisticated living space.
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