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Denim-Legged Shirts

The i-D Summer 2011 Issue Features Behati Prinsloo With Quirky "Overalls"

— May 22, 2011 — Fashion
Behati Prinsloo dons a pair of jeans in an unconventional manner for the i-D Summer 2011 spread.

It's certainly a new take on overalls as bombshell Behati Prinsloo cleverly turns them upside down for a remix look of denim-wear. The rest of the pages carry out the playful side of her as she wears a bunny rabbit ear headpiece and skeletal face paint. You can catch up with her through her interview, as she shares thoughts with readers about her life as a Victoria's Secret Angel and her daily globetrotting duties.

The Behati Prinsloo feature in the i-D Summer 2011 magazine was photographed by Matt Jones with makeup done by Colleen Creighton.
Trend Themes
1. Reverse Overalls - There is a disruptive innovation opportunity to create a new fashion trend by flipping traditional overalls upside down and incorporating elements of denim-wear.
2. Playful Denim - Fashion brands could capitalize on the playful side of denim-wear by incorporating funky headpieces, face paint, and other whimsical accessories.
3. Model-driven Fashion - Fashion designers could leverage the popularity of models like Behati Prinsloo to introduce unique and edgy looks that are simultaneously accessible to everyday consumers.
Industry Implications
1. Fashion - The fashion industry could benefit from exploring new denim-wear trends and incorporating playful elements for a fresh and exciting look.
2. Modeling - Models like Behati Prinsloo can be a source of inspiration for fashion designers, including opportunities to create clothing lines or collections in collaboration with models.
3. Magazine Publishing - Publishers like i-D magazine can continue to drive fashion trends by featuring edgy and unique looks by models and fashion designers alike, creating unique opportunities for fashion industry players.
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