Proper Punk Photography

The January Jones W Editorial See the Mad Men Star Shed Her Primness

The beauty of editorials like the January Jones W spread is that it allows actresses who play conservative characters to shed that prevalent image and take on a new persona. In this case, Jones sheds the prim and takes on the punk in the editorial titled 'The Devil in Miss Jones.'

Photographed by Craig Mcdean, the January Jone W photoshoot was styled by Lori Goldstein, who toughened up this petite actresses with black and leather outfits. Part of the May 2011 issue, it will be on stands come April 9.

In the accompanying January Jone W editorial, the star talks about everything from her time as a model in New York City and her upcoming role as Emma Frost in X-Men.

Actress Transformations
Opportunity to showcase actresses in alternative personas through editorials that challenge their usual on-screen roles.
Fashion Editorials
Creating compelling visual stories by merging fashion and storytelling in editorial spreads.
Alternative Styling
Utilizing alternative fashion styles and inspirations to transform the image of traditionally conservative actors.

Sectors Adopting This

Fashion Photography
Opportunity to push boundaries and experiment with unconventional styles and themes in fashion editorial photography.
Film and Television
Exploring diverse creative expressions and showcasing actors in unconventional roles through fashion editorials.
Fashion and Styling
Tapping into alternative fashion trends and styles to create unique and impactful narratives in fashion editorials.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 72%
Freshness 8%

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