The Eurostar Still Tempting Campaign Shows a Little Skin
Amelia Roblin — April 11, 2011 — World
References: tbwagroup.be & adsoftheworld
If you were thinking about visiting the U.K., perhaps the Eurostar Still Tempting campaign might change your mind. Designed in jest, of course, these three print advertisements feature some of the more unusual characters one might come across in England's capital city.
The TWBA Group of Belgium is responsible for this amusing marketing tactic, mockingly marking each image with the tagline "London, Still Tempting." Twisting the romanticism of a vacation in one of the world's finest cities to incorporate an element of unsavory awkwardness, these prints use humor to inspire more people to plan for that destination.
An usher showing the skin of his shoulder, a museum security guard revealing a garter under his slacks and a bellhop in high heels make the Eurostar Still Tempting campaign, well, quite tempting!
The TWBA Group of Belgium is responsible for this amusing marketing tactic, mockingly marking each image with the tagline "London, Still Tempting." Twisting the romanticism of a vacation in one of the world's finest cities to incorporate an element of unsavory awkwardness, these prints use humor to inspire more people to plan for that destination.
An usher showing the skin of his shoulder, a museum security guard revealing a garter under his slacks and a bellhop in high heels make the Eurostar Still Tempting campaign, well, quite tempting!
Trend Themes
1. Humorous Marketing Tactics - The Eurostar Still Tempting campaign uses humor to attract more people to visit London, creating opportunities for businesses to incorporate humor into their marketing strategies.
2. Unconventional Advertisement Characters - The Eurostar Still Tempting campaign features unusual characters like a shoulder-baring usher, a garter-wearing museum security guard, and a bellhop in high heels, inspiring businesses to think outside the box when choosing advertisement characters.
3. Twisting Romanticism in Marketing - The Eurostar Still Tempting campaign twists the concept of romantic vacation ads by incorporating elements of unsavory awkwardness, presenting an opportunity for businesses to challenge traditional marketing narratives.
Industry Implications
1. Travel and Tourism - The Eurostar Still Tempting campaign promotes London as a travel destination, creating disruptive innovation opportunities for the travel and tourism industry to use humor in their marketing campaigns.
2. Advertising and Marketing - The Eurostar Still Tempting campaign showcases a humorous marketing tactic, providing opportunities for the advertising and marketing industry to explore unconventional and humorous strategies.
3. Fashion and Costume Design - The Eurostar Still Tempting campaign features a bellhop in high heels, presenting an opportunity for the fashion and costume design industry to embrace unconventional styles and challenge gender norms.
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