A series of three French Film Festival posters created by an Australian ad agency have stirred up mixed reactions in online commentary. Bold, black and white graphics punctuated by patriotic color are powerful messengers that entice observers with visceral visuals. The most provocative is entitled Kiss, and depicts two faces touching tongues of red, white, and blue.
The other two in the French Film Festival posters series are entitled Bleed, in which a seemingly limp white arm is drizzled with runs of red and blue blood, and Cry, featuring a stark-white face with darkly made-up eyes streaming red and blue tear streaks. In combination with the strong composition and simple message, the colors make a clear connection to the French flag and the origin of the French Film Festival event.
Why This Trend Is Growing
- Bold Film Festival Posters
- Creating film festival posters that utilize bold visuals and patriotic color to emotionally entice observers creates a disruptive innovation opportunity for event advertising.
- Provocative Messaging
- Designing messaging for events that may be considered provocative or controversial, provoking mixed reactions and stirring interest creates a disruptive innovation opportunity for event advertising.
- Patriotic Color Palettes
- Using patriotic color palettes to engage audiences for promotional events aimed at targeting national pride creates a disruptive innovation opportunity for event advertising.
Industries Being Reshaped
- Event Advertising
- Creating bold and provocative messaging for events to drive audience engagement and interest creates a disruptive innovation opportunity for event advertising agencies.
- Film Festivals
- Incorporating patriotic color palettes in festival promotional materials to create an emotional connection to the event's country of origin creates a disruptive innovation opportunity for film festival organizers.
- Graphic Design
- Exploring the use of bold black and white graphics with the incorporation of patriotic color palettes for promotional materials creates a disruptive innovation opportunity for graphic designers in the event advertising space.
