Candles are a great way to add ambiance to a home, especially since they come in all sorts of styles and varieties. For example, some candles are scented while others are shaped like odd things like noodles.
The following cluster explores some of the fun candles that are available out there.
Implications - Candles are a perennially popular option for interior decor; however, as consumers increasingly choose decor that reflects their personality and interests, candle designers have adapted by releasing candles with unusual fragrances and shapes. These artistic candles can still fill a room with fragrance, but they also double as whimsical conversation-starters that add flair to a home's interior between uses.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 26%
Freshness 8%
